Blue Ridge: Supply-Chain Planning Hero Animation

Blue Ridge / 2022

Planning, drawn as one flow.

An isometric Lottie hero for the redesigned index page of Blue Ridge's corporate site, showing how its supply-chain planning software turns data into forecasts and savings.

My role: Motion design and Lottie animation

Delivered: The main hero animation (2000x2000 Lottie, 47 s, with and without its background plate) and a supporting control-panel scene, each with an HTML demo page for review

The brief

Blue Ridge needed one main hero illustration and three to four supporting illustrations animated for a corporate index page. The motion had to express planning, forecasting, future insight, accuracy, efficiency and cost savings, stay inside the standard palette, and feel refined and professional rather than playful.

The build

I animated the hero as one isometric scene in After Effects and exported it as a Bodymovin Lottie, then took it through seven review versions in three weeks, each with its own HTML demo page. The control-panel bar-chart scene for the supporting sections was built the same way.

The constraint

The hero had to play as a Lottie on the live page rather than as video, so every round was checked as an exported Lottie. The final export drops the background plate so the page's own background shows through.

The delivered experience

The final files went to the client on 23 November 2022. The client's review: "Amazing work. Well beyond expectations and met all requirements."