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Course Hero Meta Ads

Two animated Meta ads for Course Hero, delivered as looping MP4s and GIFs in 1080x1920 and 1080x1080 versions.

Client: Course Hero

Course Hero / 2024

Two ads. Many cuts.

My role: Motion design for paid social ads

Delivered: Two animated Meta ads (Ad 1 and Ad 2) as looping MP4s and GIFs, in 1080x1920 and 1080x1080 versions, across several revisions

Tools: After Effects

The brief

Kim Vu at Course Hero hired me on 7 October 2024 for Meta ad creative. The engagement was titled "ST vs. GIF Creative" and ran to 12 December 2024.

The build

I animated the two ads in After Effects and exported each as a 3x loop MP4 and as GIFs. The Drive folder shows Ad 1 going to a version 2 and Ad 2 going to version 4, with 1080x1920 and 1080x1080 sizes cut between 9 and 14 October 2024.

The delivered experience

The folder holds 21 deliverable files. The entry carries three MP4 loops: Ad 1 at 1080x1920 (3x loop), Ad 1 version 2, and Ad 2 version 3 (3x loop).

Project media

Meta Ads V2Ad 1 1080x1920 Loop 3x

Course Hero Meta · Videos · Meta Ads V2Ad 1 1080x1920 Loop 3x

Meta Ads Ad 1 V2 Loop

Course Hero Meta · Videos · Meta Ads Ad 1 V2 Loop

Meta Ads Ad 2 V3 Loop 3x

Course Hero Meta · Videos · Meta Ads Ad 2 V3 Loop 3x

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