Fast Sensor × T-Mobile — Retail Lite Trade-Show Loop

Fast Sensor × T-Mobile / Retail Lite / 2022

A sales pitch for people walking past.

My role: Storyboard adaptation, motion design and animation

Delivered: A 59-second looping product animation with sound, rendered in 4K, plus the project files

Tools: After Effects

The brief

Fast Sensor needed a looping promotional animation for a 65-inch screen at a trade show, without a voice-over, to present its product to attendees quickly. They supplied device images, a ten-slide storyboard with room for suggestions, and a short turnaround with up to two rounds of notes.

The build

The piece opens with kinetic type and introduces Retail Lite, "5G powered analytics", with the sensor and T-Mobile branding. A smart funnel (walk-bys, walk-ins, visitors, buyers) is the spine of the story: pop-ups for each stage, a store floor plan where shoppers appear as moving dots, and a US map of store locations under the line "Build a complete picture".

The constraint

No voice-over and a passing audience meant the type had to carry the story on its own, and the schedule left about a week from start to final. I worked from the client's storyboard and built each funnel stage as its own pre-rendered element. The final v1.2 render is dated 24 September, a day before the deadline.

The delivered experience

The final v1.2 render is a 59-second 4K loop with sound. It is on Vimeo as "Fast Sensor & TMobile Tradeshow Explainer".

Client feedback

"Ilya properly planned and executed all the project stages, and the outcome was great. He managed our time constraints without impacting the quality of the final deliverable. I will hire him again."

Daniel Bichara, Fast Sensor