Reftab feature explainer (2023)
The final render with sound effects, re-encoded for the web
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Work
Reftab — Feature Explainer Video
A 94-second feature explainer for Reftab's asset management platform, made in August 2023 as my first job for the company, with voiceover, sound effects and a shape-based green motion language.
Client: Reftab
Reftab / Feature explainer / 2023
Asset management, explained with shapes.
My role: 2D animation, motion design and video production
Delivered: A feature explainer video for Reftab with voiceover, sound effects and music, plus animated Reftab logo Lottie files
Tools: After Effects, Bodymovin (Lottie)
The brief
Reftab, a cloud-based IT asset management platform, hired me for a feature explainer in August 2023. A year later Reftab came back for the Tool Sharing feature video.
The build
I built the video in After Effects with shape-based motion graphics on a green gradient ground: a globe with device icons, green cubes and clean transitions. The project folder starts on 2 August 2023, with the logo animation exported as Lottie on 4 August, and the final render, 94 seconds at 1080p, is dated 13 August 2023 in versions with and without sound effects. The logo Lottie files were refined again on 14 August.
Project media
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