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Roia Process Animation

A Lottie walkthrough for the Roia website: a cursor fills in a new user analysis, then the screen builds out a summary, per-user insight areas and key quotes over a dotted grid.

Client: Roia

Roia / Website process animation / 2024

A product walkthrough, one tap at a time.

My role: UI animation and Lottie export

Delivered: A 20-second walkthrough (1000×1000, 60 fps) as Lottie JSON with an HTML preview, plus three versions of the dotted background grid

Tools: After Effects, Bodymovin/Lottie, Illustrator

The brief

Roia needed a process animation for its website: the product's workflow shown as motion instead of a static diagram.

The build

The main scene is one 20-second composition. A touch indicator works through a New User Analysis dialog: it names the analysis, fills three insight areas and presses Create. The screen then moves to a summary, two user breakdowns with their insight areas, and a key-quotes panel. Each stage (input, user summary, summary, user 1, user 2, key quotes) is its own precomp.

Behind it sits a dotted grid. The folder holds three versions of it: two keyed tests that export at 527 KB and 125 KB, and a version built from a single shape layer with a repeater that exports at 1.8 KB.

The delivered experience

I delivered the main scene and the three grid versions as Lottie JSON, each with an HTML preview page. The previews below are those files.

Project media

Roia Process Animation: the full walkthrough (on white)

The 2 delivered Lottie animations one after another, rendered from the files on this page.

Roia walkthrough – still

Roia walkthrough – still

Still from the main scene: the New User Analysis dialog with the touch indicator on Create.

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