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SSL Law Firm: Homepage Logo Animation

A Lottie logo animation for a law firm's new homepage, produced through Grater Digital: a sequence of circles resolves into the SSL mark, 'Attorneys at Law' builds letter by letter, and 'Nobody Does It Better' writes on in script, a quiet nod to the 007 theme the brief asked for.

Grater Digital / SSL Law Firm / 2021

A law-firm logo with a quiet 007 nod.

My role: Logo animation and Lottie export

Delivered: A 1920×1080 Lottie logo animation (30 fps, about 26 seconds) with an HTML demo

Tools: Illustrator, After Effects, Lottie (Bodymovin export)

The brief

Grater Digital was building a new website for a law firm and needed an animated SVG logo for the home page. The motion was to carry a subtle James Bond / 007 theme.

The build

The animation opens with a sequence of circles that resolves into the SSL mark. "Attorneys at Law" then builds in letter by letter, and the line "Nobody Does It Better" writes on in script behind a pen nib, finished with an underline. I drew the write-on paths in Illustrator and animated everything in After Effects. Early tests in late September tried out the logo intro, a gradient and the L on its own; versions 2 and 3 followed on October 13.

The delivered experience

Version 3, exported with an HTML demo on October 14, 2021, is the final file shown here.

Project media

SSL Law Firm: video

Rendered from the delivered Lottie file on this page.

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