Telaid Brand Asset Animations

Telaid / 2024

A logo, a glyph and a van.

My role: Logo and brand-asset animation

Delivered: Lottie animations of the Telaid logo (through version 8) and glyph (through version 6), realistic van animations (straight-through and stop-start) and a truck animation, with MP4 renders of the logo (v3) and the van (v4)

Tools: After Effects, Lottie/Bodymovin

The brief

Telaid, a technology integration partner, hired me for brand asset animations in a short engagement from 27 June to 12 July 2024. The scope went beyond the logo to its glyph and the company's vehicles.

The build

The logo and glyph each went through several numbered Lottie versions in the project folder (the logo to v8, the glyph to v6). The van animation exists in two movements, a straight drive-through and a stop-and-start, and the van MP4 landed on its fourth version. The truck was animated in the same realistic style.

The delivered experience

The folder holds 42 Lottie files and an HTML preview. The entry carries the Lottie logo, glyph, van and truck files and the two MP4 renders.

Client feedback

"Such a pleasure to work with! Ilya has amazing recommendations, communication and deliverables. Thank you Ilya for going above and beyond to create such fantastic animations!" Isabell Wright, Telaid, Upwork review