Element.Fi is an open-source protocol for fixed and variable yield markets. Their flagship product is the Element Principal Token, a fixed-rate token that offers a guaranteed rate in exchange for holding the asset for a lock-up period. An Element user can exchange their cryptocurrency into a Principal Token, then after a set period, exchange it back for the original amount, plus earned interest.
I was in charge of creating three landing page animations for this project. Coins were featured in the initial hero section animation. I wanted to develop a captivating animation that would pique the interest of website visitors. To give the coins life, I used a combination of 2D and 2.5D isometric animation techniques to make them spin and flip in a way that was interesting to look at.
Developers building was depicted in the second animation. I wanted to use the image of builders working together to create something new in this animation to show progress and development. I used techniques from 3D animation to give the illusion of depth and movement.
The company's logo was featured in the third animation. I wanted to create an animation that would help visitors remember the logo and make it stand out. I animated the logo using a combination of 2D and 3D animation techniques in a way that caught people's attention and was eye-catching.
Overall, the animations turned out well for me. The client gave me positive feedback, noting that I was a diligent and imaginative animator and that the quality of my work was excellent. I was glad to be able to work on this project and contribute to the client's landing page's success.